Provocative
musings on the matter
by a leading social
critic
Jeremy
Rifkin
Cyrano opines: The control
over the way technology is
introduced must rest with the
public. It must incorporate
the interests of all stakeholders
in the community. Society can
no longer afford the autocratic,
insulated calculus of the for-profit
corporation. If
the looming catastrophe is
to be
avoided, not only this must
be put in place, and soon,
but also a means to insure
a far better distribution of
income to reflect the fruits
of higher productivity.
From
the beginning, civilization
-- as well as people's
daily lives -- has been
structured in large part
around the concept of work.
But now, for the first
time in history, human
labor is being systematically
eliminated from the economic
process. In the coming
century employment, as
we have come to know it,
is likely to be phased
out in most of the industrialized
nations of the world. A
new generation of sophisticated
information and communication
technologies is being introduced
into a wide variety of
work situations. These
machines, together with
new forms of business reorganization
and management, are forcing
millions of blue- and white-collar
workers into temporary
jobs and unemployment lines
-- or, worse, breadlines.
• ON THE
BIG ISSUE
Our corporate
leaders, economists, and politicians
tell us that the rising unemployment
figures represent only short-term "adjustments" that
will be taken care of as the
global economy advances into
the Information Age. But millions
of working people remain skeptical.
In the United States alone, corporations
are eliminating more than 2 million
jobs annually. Although some
new jobs are being created in
the economy, they are for the
most part in the low-paying sectors,
and many are only temp jobs or
part-time positions.
The global economy is undergoing
a fundamental transformation
in the nature of work brought
on by the new technologies of
the Information Age revolution.
These profound technological
and economic changes will force
every country to rethink long-held
assumptions about the nature
of politics and citizenship.
• ON THE IMPACT OF TECHNOLOGY
At the heart of this historic shift are sophisticated computers, robotics,
telecommunications and other Information Age technologies that are fast replacing
human beings, especially in the manufacturing sector. The number of factory
workers in the United States has declined from 33% of the work force to under
17% in the past 30 years, even as U.S. companies have continued to increase
output and overall production, maintaining the country's position as the
number-one manufacturing power in the world.
"The shift
from mass to elite labor forces
is what distinguishes work in
the information age from that
of the Industrial Age ..." -- Jeremy Rifkin
Sophisticated computers, robots,
telecommunications, and other
Information Age technologies
are replacing human beings in
nearly every sector. Factory
workers, secretaries, receptionists,
clerical workers, salesclerks,
bank tellers, telephone operators,
librarians, wholesalers, and
middle managers are just a few
of the many occupations destined
for virtual extinction.
Automated technologies have
been reducing the need for human
labor in every manufacturing
category. Within ten years, less
than 12% of the U.S. work force
will be on the factory floor,
and by the year 2020, less than
2% of the entire global work
force will still be engaged in
factory work. Over the next quarter-century
we will see the virtual elimination
of the blue-collar, mass assembly-line
worker from the production process.
For most of the 1980s it was
fashionable to blame foreign
competition and cheap labor markets
abroad for the loss of manufacturing
jobs in the United States. In
some industries, especially the
garment trade and electronics,
that has been the case. Recently,
however, economists have begun
to revise their views.
Paul
Krugman of Stanford and
Robert Lawrence of Harvard
suggest, on the basis
of extensive data, that "the
concern, widely voiced
during the 1950s and
1960s, that industrial
workers would lose their
jobs because of automation,
is closer to the truth
than the current preoccupation
with a presumed loss
of manufacturing jobs
because of foreign competition...."
• ON THE JOBS OPTIMISM
Until recently, economists and politicians assumed that displaced factory workers
would find new jobs in the service sector. Now, however, the service sector
is also beginning to automate: in the banking, insurance and wholesale and
retail sectors, companies are eliminating layer after layer of management
and infrastructure, replacing the traditional corporate pyramid and mass
white-collar work forces with small, highly skilled professional work teams,
using state-of-the-art software and telecommunications technologies. Even
those companies that continue to use large numbers of white-collar workers
have changed the conditions of employment, transferring workers from permanent
jobs to "just in time" employment, including leased, temporary
and contingent work, in an effort to reduce wage and benefit packages, cut
labor costs and increase profit margins.
"The
global economy is undergoing
a fundamental transformation
that will reshape civilization
in the twenty-first century.
Sophisticated computers,
telecommunications, robotics,
and other information-age
technologies are fast
replacing human beings
in virtually every sector
and industry ..." -- Jeremy Rifkin
Acknowledging that both
the manufacturing and service sectors
are quickly re-engineering their
infrastructures and automating
their production processes, many
mainstream economists and politicians
have pinned their hopes on new
job opportunities along the information
superhighway and in cyberspace.
Although the "knowledge
sector" will create some
new jobs, they will be too few
to absorb the millions of workers
displaced by the new technologies.
Former Secretary
of Labor Robert Reich, for example,
talks incessantly of the need
for more highly skilled technicians,
computer programmers, engineers,
and professional workers. While
Secretary, he barnstormed the
country urging workers to retrain,
retool, and reinvent themselves
in time to gain a coveted place
on the high-tech express. But
he ought to know better. Even
if the entire workforce could
be retrained for very skilled,
high-tech jobs which, of course,
it can't, there will never
be enough positions in the elite
knowledge sector to absorb the
millions let go as automation
penetrates into every aspect
of the production process. [Italics
ours.]
Laura D'Andrea Tyson, who headed
the National Economic Council,
argues that the Information Age
will bring a plethora of new
technologies and products that
we can't as yet even anticipate,
and therefore it will create
many new kinds of jobs. Tyson
notes that when the automobile
replaced the horse and buggy,
some people lost their jobs in
the buggy trade but many more
found work on the assembly line.
Tyson believes that the same
operating rules will govern the
information era.
Her argument is compelling.
Still, I can't help but think
that she may be wrong. Even if
thousands of new products come
along, they are likely to be
manufactured in near-workerless
factories and marketed by near-virtual
companies requiring ever-smaller,
more highly skilled workforces.
It is naive
to believe that large numbers
of unskilled and skilled blue-collar
workers who lose their livelihoods
will be retrained to assume the
new jobs that are being created.
The new professionals--the so-called
symbolic analysts or knowledge
workers--come from the fields
of science, engineering, management,
consulting, teaching, marketing,
media, and entertainment. While
their number will continue to
grow, it will remain small compared
to the number of workers displaced
by the new generation of "thinking
machines."
Peter
Drucker says quite bluntly
that "the disappearance
of labor as a key factor
of production" is
going to emerge as the
critical "unfinished
business of capitalist
society ..."
It's not as if this is a revelation.
For years futurists such as Alvin
Toffler and John Naisbitt have
lectured the rest of us that
the end of the industrial age
also means the end of "mass
production" and "mass
labor." What they never
mention is what "the masses" should
do after they become redundant
...
• ON THE CHALLENGES OF
AN ELITE WORKFORCE
The knowledge sector is, by nature, an elite and not a mass work force. Indeed,
the shift from mass to elite labor is what distinguishes work in the Information
Age from that in the Industrial Age.
With near-workerless factories
and virtual companies already
looming on the horizon, every
nation will have to grapple with
the question of what to do with
the millions of people whose
labor is needed less, or not
at all, in an ever-more-automated
global economy. While mainstream
politicians have embraced the
Information Age, extolling the
virtues of cyberspace and virtual
reality, they have, for the most
part, refused to address the
question of how to insure that
the gains of the high-tech global
economy will be shared.
Up to now, those productivity
gains have been used primarily
to enhance corporate profits,
to the exclusive benefit of stockholders,
top corporate managers and the
emerging elite of high-tech knowledge
workers. If that trend continues,
the widening gap between the
haves and the have-nots is likely
to lead to social unrest and
more crime and violence.
The antidote to the politics
of paranoia and hate is an open
and sober discussion about the
underlying technological and
economic forces that are leading
to increased productivity on
the one hand and a diminishing
need for mass labor on the other.
That discussion needs to be accompanied
by a bold new social vision that
can speak directly to the challenges
facing us. In short, we need
to begin thinking seriously about
what a radically different society
might look like in an ever more
automated global economy.
• ON A SHORTER WORKING
WEEK
In the past, when new technologies dramatically increased productivity, U.S.
workers sought a share of the productivity gains and organized collectively
to demand a shorter workweek and better pay and benefits. Today, instead of
reducing the workweek, employers are reducing the work force.
"Shorter
workweeks and better pay
and benefits were the benchmarks
for measuring the success
of the Industrial Age in
the past century. We should
demand no less of the Information
Age in the coming century
..."
-- Jeremy Rifkin
The new labor-saving technologies
of the Information Age should
be used to free us for greater
leisure, not less pay and growing
underemployment. Of course, employers
argue that shortening the workweek
and sharing the productivity
gains with workers will be too
costly and will threaten their
ability to compete both domestically
and abroad. That need not be
so. Companies like Hewlett-Packard
in France and BMW in Germany
have reduced their workweek from
37 to 31 hours, while continuing
to pay workers at the 37-hour
rate. In return, the workers
have agreed to work in shifts.
The companies reasoned that if
they could keep the new high-tech
plants operating on a 24-hour
basis, they could double or triple
productivity and thus afford
to pay workers more for working
less time.
In France, government officials
are considering offering to rescind
payroll taxes for the employer
if management voluntarily reduces
the workweek. While the government
will lose tax revenue, economists
argue that it will make up the
difference in other ways. With
a reduced workweek, more people
will be working and fewer will
be on welfare. And the new workers
will buy goods and pay taxes,
all of which will benefit employers,
the economy and the government.
Governments ought to consider
extending tax credits to any
company willing to do three things:
voluntarily reduce its workweek;
implement a profit-sharing plan
so that its employees will benefit
directly from the productivity
gains; and agree to a formula
by which compensation to top
management and shareholder dividends
are not disproportionate to the
benefits distributed to the rest
of the company's work force.
With such an incentive, employers
would be more inclined to make
the transition, especially if
it gave them a marked advantage
over their competitors.
• ON CONSUMER PURCHASING
POWER
Two powerful forces increase the likelihood of a new accommodation between
the U.S. management and work force. While reducing the labor component in the
production process often translates into short-term gains for each company,
employers are beginning to see a troubling decline in consumer purchasing power.
As more and more workers are placed in temporary, part-time and contingent
employment and experience a decline in wages, purchasing power diminishes.
Even those workers with permanent jobs find their wages and benefits falling.
The quickened pace of corporate re-engineering, technological displacement
and declining income can be seen in stagnant inventories and sluggish growth,
which in turn set off a new spiral of re-engineering, technology displacement
and wage cuts, further fueling the downward drift in consumption.
The second Achilles heel for
employers in the emerging Information
Age, and one rarely talked about,
is the effect on capital accumulation
when vast numbers of employees
are reduced to contingent or
temporary work and part-time
assignments, or let go altogether,
so that employers can avoid paying
out benefits, especially pension-fund
benefits.
As it turns out, pension funds,
now worth more than $5 trillion
in the United States alone, have
served as a forced savings pool
that has financed capital investments
for more than 40 years. In 1992,
pension funds accounted for 74%
of net individual savings, more
than one-third of all corporate
equities and nearly 40% of all
corporate bonds. Pension assets
exceed the assets of commercial
banks and make up nearly one-third
of the total financial assets
of the U.S. economy. In 1993,
pension funds made new investments
of between $1 trillion and $1.5
trillion. If companies continue
to marginalize their work forces
and let large numbers of employees
go, the capitalist system will
slowly collapse on itself as
it is drained of the pension
funds necessary for new capital
investments.
A steady loss of consumer purchasing
power and a decline in workers'
pension-fund capital are likely
to have a far more significant
impact on the long-term health
of the economy than all of the
much-ballyhooed concern over
the national debt and budget
deficits. Of course, even an "enlightened" management
is unlikely to heed the warning
signals without pressure being
brought to bear from both inside
and outside the companies. The
30-hour workweek ought to become
a rallying cry for millions of
U.S. workers. Shorter workweeks
and better pay and benefits were
the benchmarks for measuring
the success of the Industrial
Age in the past century. We should
demand no less of the Information
Age in the coming century.
• ON THE IMPORTANCE OF
THE THIRD SECTOR
Even with a much-reduced workweek, the United States and every other nation
are still going to have to address the problem of finding alternative forms
of work for the millions of people who are no longer needed to produce goods
and services for an increasingly automated market economy. Up to now, the marketplace
and government have been looked to, almost exclusively, for solutions to the
growing economic crisis. Today, with the market economy less able to provide
permanent jobs and with the government retreating from its traditional role
of employer of last resort, the nation's civil sector may be the best hope
for absorbing the millions of displaced workers.
That
is likely to change in
the coming years as it
becomes increasingly
clear that a transformed
third sector [the voluntary
and social sector] offers
the only viable means
for constructively channeling
the surplus labour cast
off by the global market
..." -
Jeremy Rifkin
While politicians traditionally
divide the economy into a spectrum
running from the marketplace
on one side to the government
on the other, it is more accurate
to think of society as a three-legged
stool made up of the market sector,
the government sector and the
civil sector. The first leg creates
market capital, the second leg
creates public capital and the
third leg creates social capital.
Of the three legs, the oldest
and most important, but least
acknowledged, is the civil sector.
For more than 200 years, this
sector has helped community.
Our schools and colleges, hospitals,
social-service organizations,
fraternal orders, women's clubs,
youth organizations, civil rights
groups, social justice organizations,
conservation and environmental
protection groups, animal welfare
organizations, theaters, orchestras,
art galleries, libraries, museums,
civic associations, community
development organizations, volunteer
fire departments and civilian
security patrols are all part
of the Third Sector.
There are currently more than
1.4 million nonprofit organizations
in the United States, with total
combined assets of more than
$500 billion. Nonprofit activities
run the gamut from social services
to health care, education and
research, the arts, religion
and advocacy. The expenditures
of America's nonprofit organizations
exceed the gross domestic product
of all but seven nations in the
world. The civil society already
contributes more than 6% of America's
GDP, and is responsible for 10.5%
of total employment. More people
are employed in Third Sector
organizations than work in the
construction, electronics, transportation
or textile and apparel industries.
The opportunity now exists
to create millions of new jobs
in the civil society. But freeing
up the labor and talent of men
and women no longer needed in
the market and government sectors
for the creation of social capital
in neighborhoods and communities
will cost money. The logical
source for this money is the
new Information Age economy;
we should tax a percentage of
the wealth generated by the new
high-tech marketplace and redirect
it into the creation of jobs
in the nonprofit sector and the
rebuilding of the social commons.
This new agenda represents a
powerful countervailing force
to the new global marketplace.
In the old scheme of things,
finding the proper balance between
the market and government dominated
political discussion. In the
new scheme, finding a balance
among the market, government
and civil sector becomes paramount.
Since the civil society relies
on both the market and government
for its survival and well-being,
its future will depend, in large
part, on the creation of a new
social force that can make demands
on both the market and government
sectors to pump some of the vast
financial gains of the new Information
Age economy into the creation
of social capital.
• ON THE ROLE OF ORGANISED
LABOUR
Organized labor has been weakened by 40 years of automation, a decline in union
membership, and a growing temp workforce that is difficult to organize. In
meetings with union officials, I have found that they are universally reluctant
to deal with the notion that mass laborthe very basis of trade unionismwill
continue to decline and may even disappear altogether.
Several union leaders confided
to me off the record that the
labor movement is in survival
mode and trying desperately to
prevent a rollback of legislation
governing basic rights to organize.
Union leaders cannot conceive
that they may have to rethink
their mission in order to accommodate
a fundamental change in the nature
of work. But the unions' continued
reluctance to grapple with a
technology revolution that might
eliminate mass labor could spell
their own elimination from American
life over the next three or four
decades.
Organized labor's hopes also
rest, in part, on the emergence
of the civil society as a new
social force. Unions are finding
it more and more difficult to
recruit workers in the new economy.
Organizing at the point of production
becomes difficult, and often
impossible, when dealing with
temporary, leased, contingent
and part-time workers and the
growing number of telecommuters.
At the same time, the strike
is becoming increasingly irrelevant
in an age of automated production
processes. Joining with Third
Sector, service, fraternal, civic
and advocacy organizations to
exert a collective "geographic" pressure
on management to share some of
the gains of the Information
Age with workers and local communities
may be labor's best hope for
success in the new era.
• ON THE ROLE OF WORKING
WOMEN
Working women may hold the key to whether organized labor can reinvent itself
in time to survive the Information Age. Women now make up about half of the
U.S. workforce, and a majority of employed women provide half or more of their
household's income.
In addition to holding down
a 40-hour job, working women
often manage the household as
well. Significantly, nearly 44
percent of all employed women
say they would prefer more time
with their family to more money.
This is one reason many progressive
labor leaders believe the rebirth
of the American labor movement
hinges on organizing women workers.
The call for a 30-hour workweek
is a powerful rallying cry that
could unite trade unions, women's
groups, parenting organizations,
churches, and synagogues.
The women's movement, trapped
in struggles over abortion, discriminatory
employment practices, and sexual
harassment, has also failed to
grasp the enormous opportunity
brought on by the Information
Age. Betty Friedan, the venerable
founder of the modern women's
movement and someone always a
step or two ahead of the crowd,
is convinced that the reduction
of work hours offers a way to
revitalize the women's movement,
and take women's interests to
the center of public policy discourse.
Even with more women working
in the marketplace and more men
at home and in the community,
women are still likely to remain
the primary advocates of social
capital because of their long-standing
relationship to the Third Sector.
Women have been the mainstay
of the civil society for more
than 200 years, volunteering
their time to create the social
capital of the country. Their
contribution has gone largely
unnoticed, in part because the
political importance of social
capital has gone largely unheralded.
By politicizing the social commons,
elevating the importance of social
capital and making demands on
the new Information Age economy
to pump some of the gains into
the civil society, women could
help create a new third force
in American politics over the
next decade.
• ON THE ROLE OF EMPLOYERS
The biggest surprise I've encountered in the fledgling debate over rethinking
work has been the response of some business leaders. I have found genuine
concern among a small but growing number of business executives over the
critical question of what to do with the millions of people whose labor will
be needed less, or not at all, in an increasingly automated age.
Many executives have close
friends who have been re-engineered
out of a job replaced by the
new technologies of the Information
Age. Others have had to take
part in the painful process of
letting employees go in order
to optimize the bottom line.
Some tell me they worry whether
their own children will be able
to find a job when they enter
the high-tech labor market in
a few years.
To be sure, I hear moans and
groans from some corporate executives
when I zero in on possible solutions
although there are also more
than a few nods of agreement.
But still, they are willingeven
eagerto talk about these critical
questions. They are hungry for
engagementthe kind that has been
absent in the public policy arena.
Until now, politicians and
economists have steadfastly refused
to entertain a discussion of
how we prepare for a new economic
era characterized by the diminishing
need for mass human labor. Until
we have that conversation, the
fear, anger, and frustration
of millions of people are going
to grow in intensity and become
manifest through increasingly
hostile and extreme social and
political venues.
• ON ECONOMIC JUSTICE
In the debate over how to divide up the benefits of productivity advances made
possible by the new high-tech global economy, we must ultimately grapple
with an elementary question of economic justice: Does every member of society,
even the poorest among us, have a right to participate in and benefit from
the productivity gains of the information and communication technology revolutions?
"We
are long overdue for public
debate over the future
of work and how to share
the productivity gains
of the Information Age
..." - Jeremy Rifkin
If the answer is yes, then
some form of compensation will
have to be made to those whose
labor is no longer needed in
the new high-tech, automated
world of the 21st century. Tying
compensation to service in the
community would aid the growth
and development of the social
economy and strengthen neighborhoods
across the country.
By shortening the workweek
to 30 hours, providing an income
voucher for the permanently unemployed
in return for retraining and
service in the Third Sector,
and extending a tax credit for
volunteering time to neighborhood
nonprofit organizations, we can
begin to address some of the
many structural issues facing
a society in transition to a
high-tech, automated future.
Up to now, the world has been
so preoccupied with the workings
of the market economy that the
notion of focusing greater attention
on the social economy has been
virtually ignored by the public
and by those who make public
policy. This needs to change
as we enter a new age of global
markets and automated production.
The road to a near-workerless
economy is within sight ... whether
it leads to a safe haven or a
terrible abyss will depend on
how well civilization prepares
for what is to come. The end
of work could signal the death
of civilization -- or the beginning
of a great social transformation.
The future lies in our hands.
NOTE
FROM THE EDITORS: The above
excerpts are a mosaic of
views by Rifkin on the
issue of employment advanced
in his
book THE END OF WORK
(1994).
Other
Sources: The Nation
26 February 1996 "Workerless
Factories & Virtual
Companies: Civil Society
in the Information Age" by Jeremy
Rifkin; Mother Jones
September/October 1995 "Vanishing
Jobs" by Jeremy
Rifkin;
Forbes Magazine 2 December
1996 "A Radically
Different World" by Jeremy
Rifkin; Utne Reader
May/June 1995 "After
Work" by Jeremy
Rifkin
SOME SHORT
TAKES ON THE END
OF WORK
From Publishers
Weekly
In this challenging report,
social activist Rifkin (Biosphere
Politics) contends that
worldwide unemployment will
increase as new computer-based
and communications technologies
eliminate tens of millions
of jobs in the manufacturing,
agricultural and service
sectors. He traces the devastating
impact of automation on blue-collar,
retail and wholesale employees,
with a chapter devoted to
African Americans. While
a small elite of corporate
managers and knowledge workers
reap the benefits of the
high-tech global economy,
the middle class continues
to shrink and the workplace
becomes ever more stressful,
according to Rifkin. As the
market economy and public
sector decline, he forsees
the growth of a "third
sector"-voluntary and
community-based service organizations-that
will create new jobs with
government support to rebuild
decaying neighborhoods and
provide social services.
To finance this enterprise,
he advocates scaling down
the military budget, enacting
a value-added tax on nonessential
goods and services and redirecting
federal and state funds to
provide a "social wage" in
lieu of welfare payments
to third-sector workers.
50,000 first printing; author
tour. (
Copyright 1994 Reed Business
Information, Inc. --This
text refers to an out of
print or unavailable edition
of this title. )
From Library Journal
Global unemployment is now
at its highest levels since
the Great Depression. Rifkin
(Biosphere Politics, LJ
5/15/91) argues that the
Information Age is the
third great Industrial
Revolution. A consequence
of these technological
advances is the rapid decline
in employment and purchasing
power that could lead to
a worldwide economic collapse.
Rifkin foresees two possible
outcomes: a near workerless
world in which people are
free, for the first time
in history, to pursue a
utopian life of leisure;
or a world in which unemployment
leads to an even further
polarization of the economic
classes and a decline in
living conditions for millions
of people. Rifkin presents
a highly detailed analysis
of the technological developments
that have led to the current
situation, as well as intriguing,
yet alarming, theories
of what is to come. Highly
recommended for both general
and business collections. --
Gary W. White, Pennsylvania
State Univ., Harrisburg
Copyright 1995 Reed Business
Information, Inc. --This
text refers to an out of
print or unavailable edition
of this title.